Businesses applying for a NEW license may only file online for City of Atwater, City of Brisbane, City of Calistoga, City of Ceres, City of Hercules, City of Laguna Beach, City of Larkspur, City of Palo Alto, City of Rolling Hills Estates and City of Santa Barbara. All other California new businesses must contact Avenu toll free at (866) 240-3665 for additional information.